Advertising
Advertising is a powerful way to let people know what you have for them. And a great visual will lock it in their minds!
Late. Very late. But you had this line
in your head and you
had to try it.

So there you are,
working it.

Just you
and the music.

Ads

Solution: The solution was aimed at two fronts.

1.

A motivation campaign targeted at the 99% of consumers who don't play professionally.

It was taged:

"just you and the music", and inspired players that the 'feeling' in the music is why you play.

2.

Then the technical solution
was detailed in a robust spread-ad
and captured in the line:
"Made in Tune to Play in Tune"